Whether you are part of a small club, a grassroots organization, or a nonprofit group, this course will provide you with guidance on building an actionable event marketing plan to engage with the community and leave a positive and lasting impact.

You’ll learn how to:

• Outline marketing content and messaging.
• Define strategies to get the word out in the community.
• Choose marketing channels based on your resources and target audience.
• Create event assets such as flyers, social posts, and sponsorship materials.
• Use Adobe Express templates and generative AI for creative content.